What it is
Each workspace has a Brand profile that the AI features (Generate, Review, Create) use to keep generated content on-brand without you having to spell it out every time. Set it up once per workspace; every AI call from then on is wrapped with these guardrails. Find it under Settings > Workspace > Brand.Fields
Brand voice traits
Instead of a single “tone” dropdown, Wanhap describes your brand’s voice as a set of traits grouped by dimension. Seven groups are single-select — pick the one option per group that fits, like mutually exclusive opposites:
An eighth group, Style, stacks freely — pick as many as apply: Direct, Concise, Transparent, No hype, Practical, Data-driven, Storytelling, Inspirational, Educational, Technical, Minimalist.
Leave a group unselected if it doesn’t matter for your brand — only the traits you pick are sent to the AI.
How the AI uses it
When you click Generate, Review, or run Create with AI, Wanhap concatenates a short brand brief (description, voice traits, language) with your prompt before sending it to the model. The model never sees your raw prompt in isolation — it always sees brand context. That’s why two workspaces with the same prompt can produce very different copy: one is wrapped with “Marketing agency for B2B SaaS, third person, formal, data-driven” and the other with “Indie creator, first person, playful, storytelling”.Recommendations
- Keep the description specific. “We sell software” → bad. “B2B inventory management for fast-fashion brands” → good.
- Pick traits deliberately, not exhaustively. A handful of well-chosen traits (a POV, a formality level, one or two style traits) guides the AI more clearly than selecting everything.
- Lock in the content language. It controls the whole AI surface — generated posts, review feedback, even the example button labels.