> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wanhap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand profile

> The voice, look, and language settings that shape every AI-generated post.

## What it is

Each workspace has a **Brand profile** that the AI features (Generate, Review, Create) use to keep generated content on-brand without you having to spell it out every time. Set it up once per workspace; every AI call from then on is wrapped with these guardrails.

Find it under **Settings > Workspace > Brand**.

## Fields

| Field                  | Required | Notes                                                                                                                                                                                |
| ---------------------- | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Website**            | No       | A URL up to 255 characters. Used as context for AI generation.                                                                                                                       |
| **Description**        | No       | Up to 2 000 characters. What you do, who you serve. The AI's strongest signal for relevance.                                                                                         |
| **Brand voice traits** | No       | A set of toggles describing how your brand sounds — see [Brand voice traits](#brand-voice-traits) below.                                                                             |
| **Image style**        | Required | Visual treatment for AI-generated images and slides. One of: `cinematic` (default), `illustration`, `isometric_3d`, `cartoon`, `typographic`, `infographic`, `minimalist`, `mockup`. |
| **Brand color**        | No       | Hex `#RRGGBB`. Used in image generation and any layouts that pull theme colors.                                                                                                      |
| **Background color**   | No       | Hex `#RRGGBB`. Default canvas color when AI renders branded slides.                                                                                                                  |
| **Text color**         | No       | Hex `#RRGGBB`. Default text color on rendered slides.                                                                                                                                |
| **Brand font**         | Required | One of the supported font families. Used for AI-rendered slides.                                                                                                                     |
| **Content language**   | Required | 15 languages available — the same set as the dashboard language switcher. The language the AI generates posts in.                                                                    |

## Brand voice traits

Instead of a single "tone" dropdown, Wanhap describes your brand's voice as a set of **traits** grouped by dimension. Seven groups are **single-select** — pick the one option per group that fits, like mutually exclusive opposites:

| Group             | Options                                    |
| ----------------- | ------------------------------------------ |
| **Point of view** | First person, Second person, Third person  |
| **Formality**     | Formal, Balanced, Casual                   |
| **Energy**        | Calm, Moderate, Enthusiastic, Vibrant      |
| **Humor**         | Serious, Dry, Witty, Playful               |
| **Attitude**      | Respectful, Even-handed, Bold, Provocative |
| **Warmth**        | Neutral, Friendly, Empathetic              |
| **Confidence**    | Humble, Confident, Assertive               |

An eighth group, **Style**, stacks freely — pick as many as apply: Direct, Concise, Transparent, No hype, Practical, Data-driven, Storytelling, Inspirational, Educational, Technical, Minimalist.

Leave a group unselected if it doesn't matter for your brand — only the traits you pick are sent to the AI.

## How the AI uses it

When you click **Generate**, **Review**, or run **Create with AI**, Wanhap concatenates a short brand brief (description, voice traits, language) with your prompt before sending it to the model. The model never sees your raw prompt in isolation — it always sees brand context.

That's why two workspaces with the same prompt can produce very different copy: one is wrapped with "Marketing agency for B2B SaaS, third person, formal, data-driven" and the other with "Indie creator, first person, playful, storytelling".

## Recommendations

* **Keep the description specific.** "We sell software" → bad. "B2B inventory management for fast-fashion brands" → good.
* **Pick traits deliberately, not exhaustively.** A handful of well-chosen traits (a POV, a formality level, one or two style traits) guides the AI more clearly than selecting everything.
* **Lock in the content language.** It controls the whole AI surface — generated posts, review feedback, even the example button labels.

## Autofill (Cloud)

When you fill in **Website**, the dashboard offers to autofill the rest from your homepage's metadata. The AI scrapes the URL, extracts a brand description, and suggests voice traits — you review and save. Saves a few minutes vs. typing it from scratch.